The fastest and most effective way to start
getting quality website traffic to your website is by using Pay Per
Click Ads. Two of the most popular PPC (Pay Per Click) search engines
are Google Ad words http://www.google.com which are featured on many
websites including the monster of all search engines GOOGLE and
Overture http://www.overture.com which shows your listings on sites
like Yahoo, AltaVista, MSN, and more!
PPC advertising offers you the best bang for your buck. Here is how it
works:
You bid on specific keywords or key-phrases to have your ad come up
when people search for that specific keyword. For example, when a
person searches for "Refinance". If the person sees your ad and is
interested and they click on it and you simply pay your bid amount.
You may bid $1 to get listed at the top of the search result, but your
competitor could then bid 1.05 and outbid and move ahead of you. This
does happen unless you are able to bid on less popular search terms
that your competitors do not and still many people use.
Bids for the top positions vary from pennies to a few dollars, but
most PPC search engines have keyword suggestion tools to help you find
keywords and their search results to suit your budget. You may bid on
as many keywords as your budget can handle. A general rule of thumb
would be to aim for one of the top two positions for keywords with low
bid searches and aim for top 5 for keywords with higher volume
searches.
You must be careful though to bid within your means! PPC’s are all
about conversion rates. For example, if you bid $2.00 per click and
get 10 clicks and one
mortgage lead from those 10 clicks, this
means you paid $20.00 for that lead and have a 10% conversion. This is
something you must figure out on your own if you are using PPC’s for
the first time in order to be successful. If you were to sell that
lead on refinancing their home and that lead was $20.00 you and I both
know you made a killing! You have to spend money to make money. This
is also is true with search engine placement.
Be sure that if you are licensed in only certain states that you bid
on state specific keywords. Example. "Florida Home Loans" instead of
"Home Loans". If not you will get tons of clicks for leads you can not
use.
Finally, your ad should follow certain guidelines. You want to
describe your product or service in your ad as precise as possible.
Remember you are not looking for “random visitors” because you are
paying for their click whether they become a lead/sale or not! Try to
include the keywords in the subject that not only brings in good
prospects for you but also use keywords and descriptions that will
thwart "curiosity seekers" from clicking on your PPC ad.
This
article is provided by
TheMortgageWire.com -
Mortgage Industry News and Marketing
Portal.
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